Google Analytics is a powerful tool that helps businesses track and analyze their website traffic and user behaviour. By providing detailed insights into how visitors interact with your site, it allows businesses to understand which marketing efforts are working, what content is most engaging, and where improvements can be made. Setting up Google Analytics is crucial for any business with a web presence, as it enables data-driven decisions that can optimize user experience, boost conversions, and ultimately drive growth. With the right setup, businesses can gain valuable insights to refine strategies and achieve their goals more efficiently.