Penelope’s is a locally rooted restaurant offering a refined yet approachable dining experience in Perth, Ontario. Known for its seasonal menus, carefully crafted dishes, and welcoming atmosphere, Penelope’s blends culinary creativity with a strong sense of place.
As a hospitality business where first impressions matter, the website plays a critical role in communicating the restaurant’s brand, showcasing its menu and ambiance, and supporting discovery by both local diners and visitors. A visually compelling, responsive, and easy-to-navigate digital presence was essential to reflect the quality of the in-person experience and support ongoing brand growth.
Penelope’s engaged Fringe Media to develop a new website that would reflect the restaurant’s refined brand, showcase its menu and atmosphere, and provide a seamless experience across devices. While the visual design was led by Jon Rayner of NaughtyChilli (UK), Fringe Media was responsible for the technical build and implementation of the site.
Rather than introducing unnecessary complexity, the project focused on delivering a clean, performant, and easy-to-manage platform built on WordPress. The goal was to faithfully translate the design vision into a responsive, accessible website that supports discoverability, usability, and ongoing content updates—while giving the restaurant a strong digital foundation to grow alongside the business.
Translate the design vision into a functional, high-quality website.
Translate the design vision into a functional, high-quality website.
Deliver a responsive, user-friendly experience.
Build a flexible, easy-to-manage platform.
Establish a strong technical foundation.
Fringe Media approached this project with a focus on precision, performance, and faithful implementation. Rather than introducing unnecessary complexity, we worked to translate the approved creative designs into a clean, responsive, and technically robust website.
Collaborating closely with the design partner, we ensured the visual intent was preserved while delivering a flexible WordPress build that performs reliably across devices. Each decision was guided by usability, maintainability, and the needs of a hospitality business where clarity, speed, and first impressions matter.
We worked closely with the design partner to accurately translate the approved visual designs into a functional website, ensuring layout, typography, imagery, and interactions were implemented with care and consistency across all pages.
The site was built to perform seamlessly across desktop, tablet, and mobile devices, with particular attention to clarity, readability, and ease of navigation for users accessing menus and key information on the go.
Using WordPress and Elementor, we delivered a platform that allows the restaurant team to manage content easily, update menus, and make changes without technical friction or ongoing development support.
We focused on delivering a clean, efficient build optimized for speed, reliability, and long-term stability, ensuring the website supports discoverability and scales alongside the business as it evolves.
The completed Penelope’s website delivers a polished, responsive digital experience that reflects the restaurant’s brand and atmosphere. Built on a clean, performant technical foundation, the site provides a seamless experience across devices while remaining easy to manage and update.
By faithfully implementing the supplied design and pairing it with a flexible WordPress build, the platform now supports discoverability, usability, and ongoing content updates—ensuring the website evolves alongside the restaurant without unnecessary complexity.
Fringe Media provides occasional updates and technical support to ensure the Penelope’s website remains current and reliable as the business evolves.