Enactus Canada is a national organization that empowers post-secondary students to drive positive social, environmental, and economic change through entrepreneurship and innovation. Operating within a global network, Enactus Canada supports students, academic partners, corporate sponsors, and alumni across the country.
The organization’s digital platform plays a critical role in supporting diverse audiences with distinct goals, content needs, and engagement pathways.
Enactus Canada engaged Fringe Media to redesign and modernize its national website to better support a growing and diverse audience. The existing site required improved structure, clearer navigation, and a more flexible platform to manage content across programs, audiences, and regions.
The project focused on creating a scalable, bilingual digital experience that could evolve alongside Enactus Canada’s programs, partnerships, and national initiatives.
Clarify navigation for multiple audience groups.
Implement a flexible, scalable CMS.
Support bilingual content publishing.
Improve usability and long-term maintainability.
Fringe Media partnered with Enactus Canada to deliver a clear, scalable digital platform aligned with the organization’s diverse audiences and long-term goals. Our approach focused on audience needs, flexible content management, and sustainable technical delivery to support ongoing growth and engagement.
We conducted discovery and audience analysis to understand the needs of students, educators, partners, donors, and alumni. These insights informed a restructured information architecture designed to guide each audience to relevant content quickly and intuitively.
The site was rebuilt using WordPress and Elementor to provide Enactus Canada with a flexible, component-based system. This approach supports ongoing content updates while reducing reliance on developers for day-to-day changes.
We implemented a bilingual publishing framework using WPML, ensuring content parity and consistency across English and French experiences. The structure supports efficient content management while maintaining a cohesive user experience.
The platform was designed to integrate with existing tools and third-party systems, supporting analytics, engagement tracking, and future digital initiatives. Technical decisions prioritized stability, scalability, and long-term sustainability.
The redesigned Enactus Canada website delivers a clear, accessible, and scalable platform that supports a national audience with diverse needs. By aligning strategy, structure, and technology, the new site strengthens engagement, improves usability, and provides a foundation for continued growth.
Fringe Media provides ongoing website maintenance and technical support to ensure the Enactus Canada platform remains reliable, scalable, and aligned with evolving program and audience needs.