Hotels Above Par is a luxury hotel review and travel discovery platform focused on highlighting exceptional boutique and high-end hospitality experiences around the world. The platform serves a discerning audience seeking curated, editorial-quality hotel recommendations, destination insights, and travel inspiration.
As a content-driven brand, Hotels Above Par relies heavily on strong organic visibility, clean site structure, and a seamless user experience to support ongoing growth and discovery.
Hotels Above Par engaged Fringe Media to address a range of technical and structural issues affecting their website’s performance, search visibility, and usability. While the site had strong content and brand positioning, underlying technical challenges and design limitations were preventing it from reaching its full potential.
The project focused on improving the site’s foundation rather than starting from scratch — resolving architectural issues, enhancing usability, and rebuilding key components to better support search engines and readers alike.
Redesign key layouts and navigation to create a more intuitive, content-first browsing experience for users.
Rework information architecture and implement proper structured data to help search engines better understand and index the site’s content.
Resolve schema inconsistencies, metadata gaps, and structural issues impacting search performance.
Ensure the site architecture and content framework could grow alongside new destinations, hotels, and editorial content.
Fringe Media approached this project with a focus on optimization, clarity, and longevity. Rather than a cosmetic redesign alone, we conducted a thorough technical review of the existing site to identify structural weaknesses affecting both users and search engines.
Working collaboratively with the Hotels Above Par team, we prioritized improvements that would deliver measurable impact: clearer content hierarchy, cleaner markup, improved crawlability, and a more refined editorial experience. Each enhancement was implemented with scalability in mind, ensuring the platform could continue to grow without introducing technical debt.
We redesigned key page templates to better support editorial content, improve readability, and guide users naturally through hotel features, destinations, and related content. Layout adjustments focused on hierarchy, spacing, and clarity, creating a more polished and intentional user journey.
All changes were implemented with performance and usability in mind, ensuring fast load times and a consistent experience across devices.
A core focus of the project was correcting and enhancing the site’s structured data. Fringe Media audited and rebuilt schema markup across the site, implementing clean, standards-compliant JSON-LD to better represent articles, reviews, locations, and brand information.
These improvements help search engines more accurately interpret Hotels Above Par’s content, improving eligibility for rich results and strengthening long-term organic visibility.
We restructured the site’s content architecture to make it easier for both users and search engines to navigate. This included refining internal linking, improving category relationships, and clarifying how hotel reviews, destinations, and editorial content connect.
The result is a more logical, discoverable platform that supports exploration while reinforcing topical relevance for search engines.
Fringe Media restructured Hotels Above Par’s content and data architecture with a search-first approach, aligning page hierarchies, internal linking, and structured data to better reflect how search engines interpret editorial, destination, and review content.
By clarifying relationships between hotels, destinations, and features through clean schema markup, the site now communicates more effectively with search engines while remaining intuitive for users — supporting stronger indexing, improved topical authority, and sustainable organic growth.
The updated Hotels Above Par website delivers a refined editorial experience built on a stronger technical foundation. With improved usability, cleaner design, and robust structured data in place, the platform is now better positioned to grow its audience, surface its content in search, and support ongoing editorial expansion.
Fringe Media continues to support Hotels Above Par through ongoing website enhancements, technical optimization, and advisory support. Our partnership ensures the platform remains performant, search-friendly, and aligned with evolving best practices as content and audience needs grow.